每日翻译练习[四三]

Cosmetics

 

Cosmetics in the days of Maoist China were regarded as a bourgeois luxury. A woman wore no cosmetics, even for her wedding! Shampoo and lipstick were regarded as tools of a capitalist lifestyle. A woman’s hair was short and could not be long or plaited. If it were, that was a sign of a bad way of living. As I recalled, the only people who could use lipstick were actresses.

在毛泽东时代,化妆品被看作资产阶级的奢侈品。女性从来都不化妆,甚至是婚礼上。洗发水和唇膏则是资本家生活用品。女性的头发都剪得短短的,不能太长也不能扎辫子,不然会被视作生活堕落的表现。在笔者的记忆中,只有文艺工作者有理由使用唇膏。

Such attitudes began to change since 1980s, when US personal-care product giant P&G established a joint venture in Guangzhou in 1988. Direct sellers such as Amway, Avon and Mary Kay have also entered the market, recruiting thousands of people to sell their products door-to-door.

这样的观念一直持续到了80年代初才有了改观。1988年,美国个人护理产品巨头宝洁公司,在广东开设了第一家合资厂。安利、雅芳、MaryKay等直销商业也相继进入市场,不断发展壮大其直销网络。

China is jumping on the cosmetics bandwagon in a big way. The entrance to nearly every shopping center in Shanghai opens into the cosmetics department with diversified products to beautify skin, hair, hands and feet, of the big names like Chanel, Lancome or Christian Dior. In general, the international brands use the same models they do in their Western campaigns. Chinese cosmetics companies certainly can’t afford to compete with global mammoths like L’oréal that acquired Mini-Nurse and Yue Sai. 

化妆品正在国内市场迅速兴盛起来。上海市每个商业区的大商店都有专门的化妆品区,护肤、美发、手足护理的产品比比皆是,一些顶级品牌如香奈儿、兰寇、CD等都随处可见。在品牌策略上,这些国际品牌使用了和欧洲一样的模特。中国的企业当然没有实力和这些巨头们竞争,小护士和羽西就刚刚被欧莱雅收购了。

Today, women not only compete in their professional skills, but also in their personal images by wearing more makeup because it could directly affect the first impression of future customers. Well-to-do Chinese women can spend as much as half of their salaries (or more) on cosmetics and beauty that will turn an ordinary woman to a fair lady. A young generation of Chinese, born around 1978 when the country began its reform and opening-up, are better-educated, better-paid, and pay greater attention to fashion and the personal image than their parents.

如今,女性不再专注于自己的工作能力,靠化妆品制造一个好的外表同样重要,这样直接可以给潜在客户一个和好的第一印象。白领女性耗去将近一半(或更多)的薪水用来开买化妆品,要知道,这样的投入可以把一个平庸的女孩变靓。70年代末80年代初产生的这批年轻人,比父辈要时髦和开放得多,他们有更好的教育背景、更高的收入、对于时尚的理解也上升到了更高的层次。

Cosmetic surgery is also on the rise here. Though not as popular as in Korea, it is certainly catching on, considering the continual economic growth and the trends in beauty. With medical skills improving and costs still low, Shanghai has become a destination for people seeking plastic surgery, as beauty seekers from Korea and the nation’s best-known man-made beauty all choose the city to get a little nip and tuck.

整容手术也越来越流行了,虽然不必韩国的举国整容热,但也大有赶超之势,整容手术的流行带来了美容业经济的持续繁荣。随着医学技术的发展,而价格也并不高昂,上海成了人们做塑身手术的首选之地。来自韩国的美容狂热者都来这做手术。

With their sculpted bodies, moisturized skin and fitted suits, Chinese men are taking an increasing interest in their looks and in fashion, urged on by their womenfolk. The manufacturers of cosmetics products don’t want to miss out – the shelves of department stores are heavy with moisturizing creams, aftershaves and shampoo "for men". But the urban Chinese man’s concern about his appearance has not stopped with cosmetics – more and more of them are turning to plastic surgery. The most sought after operations are facelifts and ones to reduce the size of bags under the eyes or inflate the size of chest muscles.

受到女性们的影响,中国的很多男士也开始注重自己外形,搞起了修身养颜。各厂商的货架上也当然少不了深层保湿霜、须后水以及男士香波。不过现代男士们对于外表的追求也不仅限于此,很多人也搞起了整容手术,主要的内容是眼袋消除术和肌肉增大术。

In the past, when you visit Hong Kong, you would take a long list of cosmetics and perfumes with you. But now, Sa Sa, a well-known cosmetics retailing giant in Hong Kong, has a solely owned store in Shanghai!

以前去香港旅游,人们总是会带着长长的清单去买化妆品,而现在,像sasa这样的来自香港的化妆品零售巨头,都在上海开设了分店。

 

上传一张以前拍的COCO的瓶子

This entry was posted in Uncategorized. Bookmark the permalink.

One Response to 每日翻译练习[四三]

  1. kai says:

    这个很好呵

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s